If you search on the Internet about Data Architecture, you will find the definition mostly are refers to the models, policies, rules, or standards that govern which data is collected, and how it is stored, arranged, and use in a database system, or in an organization. Data Architecture is comparable to Urban Planning of "Data City" which is a business and technical process that focused on the development and design of the data life cycle. With good "Urban Planning" of an organization’s data, the benefits will not show in near future but long term where it allows business users to work efficiently by understanding more about data, cost-saving in system consumption by reducing duplicate database, helps Regulatory and Compliance in the enforcement of security and policy and many more which will bring the organization towards the end game of data monetization.